Store employees are the frontline ambassadors of your brand, shaping your customer experience every day. For American-Swedish lifestyle brand GANT, with more than 750 stores in over 70 countries, empowering their store teams is key to supporting their international expansion and delivering a unified brand identity.

In this interview, Maria Klingh, Global Retail Director, shares how GANT empowers sales associates to deliver a consistent customer experience across their stores. She explains how GANT has been using technology to:

• Simplify communication with stores to increase store team efficiency and foster a strong company culture
• Ensure brand standards are consistently implemented  in every store
• Boost operational performance through training