How GANT empowers store associates to deliver retail excellence globally



Maria Klingh
Global Retail Director


HubSpot Video

Store employees are the frontline ambassadors of your brand, shaping your customer experience every day. For American-Swedish lifestyle brand GANT, with more than 750 stores in over 70 countries, empowering their store teams is key to supporting their international expansion and delivering a unified brand identity.

In this interview, Maria Klingh, Global Retail Director, shares how GANT empowers sales associates to deliver a consistent customer experience across their stores. She explains how GANT has been using technology to:

  • Simplify communication with stores to increase store team efficiency and foster a strong company culture
  • Ensure brand standards are consistently implemented  in every store
  • Boost operational performance through training