100-percent-lp-customer

store completion rate on missions

-50TKEN-lancome

less time spent on product recalls

100-percent-lp-customer

adoption rate

Industry: Grocery retail

Company size:

650 employees and 94 locations

Use cases:

  • Task Management
  • Communication

Main challenges:

  • Time-consuming and complex communication with stores
  • Inconsistent implementation across the store network 
  • Lack of visibility into store operations and errors in execution

About Vitalia

Vitalia is the go-to place for natural health and wellness products. Since 1968, Vitalia has grown to be one of the leading companies in their industry in Germany, and offer their customers over 5,000 products in nearly 100 stores all over the country. Vitalia’s focus is a consistently reliable and specialized in-store service, so customers find the high-quality products which fit their needs best.

Start empowering your frontline teams with YOOBIC today

Leading German health and wellness retailer Vitalia were looking for a solution that would modernize store processes to support their rapid expansion. Partnering with YOOBIC allowed every store to complete tasks in a fraction of the time required before, enabling Vitalia to open a further 7 stores without having to hire any additional administrative staff.

We were able to massively increase both sales and monthly advertising campaigns. Weekly
product hits and promotions are consistently completed. Completion of promotional campaigns in the branches has doubled. This wouldn’t have been possible without YOOBIC."

FL-vitalia

Florian Lindner,
Operations Manager at Vitalia

Challenges

A disconnect between stores and the rest of the organization created 3 main challenges for Vitalia:

  • Outdated processes for sending instructions to stores meant that tasks often weren’t completed properly.
  • Inconsistent implementation of guidelines across stores was impacting sales.
  • Lack of HQ visibility into store operations meant that errors weren’t corrected until an area manager was able to visit in person.

We needed a new solution which would enable us to better support all of our branches and improve sales in stores with weaker performance."

Florian Lindner, Operations Manager at Vitalia

The YOOBIC Solution

With YOOBIC, Vitalia digitized all store processes like checklists, marketing and promotional campaigns and product recalls, and centralized them in a user-friendly app.

A legacy tool for connecting purchasing, marketing and store teams has been replaced with YOOBIC, so all communications are centralized. Now, Vitalia HQ can track process implementation across the entire store network, ensuring 100% completion and compliance with standards. 

Before, product recalls took at least 3 days to complete, with HQ manually following up with each store to verify. With YOOBIC, product recalls are completed in half that time.

All store communications have also been centralized in YOOBIC, connecting employees to their peers and the rest of the organization. Vitalia HQ can now send surveys to employees across the store network and better include them in internal decisions.

 

Results

  • 100% store completion rate on missions

  • 50% less time spent on product recalls

  • 100% adoption rate