Press release

Tendam partners with YOOBIC to enhance employee engagement and streamline in-store operations

Digital solution rolled out acrossmore than 1,800 stores –of which 900 in Spain and Portugal- across the fashion group’s estate of leading brands–Women’secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, SlowLove, High Spirits and Fifty.

Digital platform unifies experience for shoppers, whilst improving communication among its frontline workforce.


Madrid, November 16, 2021.– Global fashion retail group Tendam has chosen the YOOBIC digital platform to increase employee engagement, streamline in-store operational efficiencies and optimize client experience.

Tendam partnered with YOOBIC to centralize task management, whilst delivering both an improved employee experience, via renewed communication and operations, and an enhanced customer experience in-store, all on one platform.

With a diverse set of brands, each with their own distinct identity and personality, Tendam wanted to unify brand consistency within their stores to elevate service and shopping experiences for its customers.  

Using the mobile-first YOOBIC platform, Tendam could ensure visual merchandising (VM) compliance through the app, without the need to use email to communicate with its frontline teams, ensuring the look and feel of each store consistently told the brand story for shoppers. 

With a young, dynamic and digitally-native workforce, Tendam recognized that its frontline staff increasingly wanted to have communication delivered straight to the devices they’re used to operating on a daily basis, namely their smartphones.  

Indeed, original research of 1,000 frontline workers in YOOBIC’s latest ‘Frontline Employee Workplace Survey 2021’ report, reveals that frontline workers are now demanding digital EX, a trend being driven by Millennials.  Almost three quarters (72%) of frontline workers said they would feel more connected if communications were delivered direct to their smartphones or tablets, while a further 76% felt digital formats would increase their productivity and simplify their workload. 

Tendam is using YOOBIC’s platform to digitally transform employee experience (EX), enabling direct communication with its frontline teams via the mobile app.  This not only improves speed of communications, with directives from HQ delivered in real-time but it also removes the reliance on paper forms, digitalizing in-store operations, processes and store checklists to improve accuracy and efficiency.

Raúl Ramírez, Global Retail Director at Tendam, commented: “The common thread that unites all of Tendam’s brands is the desire to put the customer first and foremost.  And to do this we needed to ensure that not only was brand storytelling consistent in the shopping experience each and every time a customer comes into store, but our store staff are motivated and empowered to create those lasting brand-led experiences.  Through YOOBIC, we have been able to enhance customer and employee experience, whilst gaining all the operational efficiencies within the store that the platform affords us.”

Fabrice Haiat, CEO and co-founder of YOOBIC, commented: “Forward-thinking retailers, like Tendam, understand that customer satisfaction and service are intrinsically linked to the employee experience.  Put simply, the frontline workforce can make or break shopping experiences, so they need to be empowered and motivated to perform.  Increasingly digitally-native frontline workers see mobile technology as a crucial part of their daily lives and, as such, want modern, user friendly, digital tools and communication to help them do their best at work.  We’re delighted our platform has helped Tendam achieve enhanced levels of customer experience, driven through digital employee-first engagement.”


YOOBIC is an all-in-one digital workplace for frontline teams. Our mobile app gives business leaders and frontline teams the performance tools they need to work, learn and communicate - all in one place.

With digitised task management, mobile learning and streamlined communications, YOOBIC drives operational excellence, while drastically improving the frontline employee working experience.

200+ global brands including Boots, Lancôme, Lacoste, Logitech, Peloton, Puma, Vans and Sanofi trust the YOOBIC platform to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve their customer experience.

To learn more about YOOBIC visit or follow us on LinkedIn.

About Tendam

Tendam is one of Europe’s leading fashion names operating in the premium mass market brand segment. It defines itself as an open, omnichannel eco-system able to optimise the traffic of more than 400 million digital and brick-and-mortar consumers combined. The company currently has eight brands: Women'secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits and Fifty. It also markets third party brands through its new multi-brand omni-channel platform. It is present in over 70 countries and has more than 1,800 points of sale through directly operated stores, e-commerce and franchises.

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Press contact YOOBIC:
Aurelio Rapado 
91 314 81 78

Conact Tendam:
+34 91 387 34 27 / 689 77 06 70