increase in VM compliance rate across
the Sandro Europe stores (from 65% to 85%)
store response time instead of
6 hours before YOOBIC
more visibility across the European
1600+ points of sale globally
SMCP is a French fashion group operating through 4 brands: Sandro, Maje, Claudie Pierlot and Fursac. With stores in 43 countries and 6,000 collaborators across the world, SMCP Group brings affordable Parisian luxury to a diverse range of customers. Since its creation, SMCP has experienced very significant growth and turnover has multiplied by five since 2010.
Start empowering your frontline teams with YOOBIC today
SMCP Group was looking for a way to align and elevate in-store execution, engage employees and improve visibility globally across their 3 historical brands. By partnering with YOOBIC, SMCP Group has amplified the voice of their store teams and significantly boosted employee engagement while increasing compliance across their network.
The entire organization is now more connected, aligning store processes with high-level business outcomes and giving HQ enhanced visibility into store operations. SMCP can now act more cohesively and dynamically as a business and will use this efficiency to continue to fuel its growth.
With YOOBIC, our brands have increased in-store productivity and have taken retail execution to higher standards”
Absence of fluid interaction between stores and the rest of the organization created 3 main challenges for SMCP brands:
The YOOBIC platform is more approachable & playful, teams feel more at ease using it on a daily basis to complete their tasks.”
With YOOBIC, SMCP digitized and centralized all retail processes and communications between stores, regional teams, and HQ.