Fashion and Homeware retail
750 stores globally, 1600+ employees
GANT has been an international brand from the beginning, founded in 1949 by a Ukrainian immigrant, Bernard Gantmacher, in Connecticut. Initially establishing an identity as purveyors of tailored men’s shirts, their splashes of color and signature rolled collar became synonymous with Ivy League collegiate fashion. As the decades of success rolled on, they expanded into womenswear, childrenswear and homeware and now operate in over 70 countries with headquarters in both New Haven and Stockholm.
Start empowering your frontline teams with YOOBIC today
GANT were on the hunt for a new way to empower their store teams to be the best possible ambassadors of their brand. As they rapidly expanded, GANT were looking for a way to foster a strong company culture and ensure a consistently exceptional customer experience in every GANT store globally.
With YOOBIC, GANT’s store employees feel empowered with knowledge at their fingertips and are demonstrably more engaged as part of a global digital community. Corporate and HQ teams have a clear line of sight across their entire store network, allowing them to improve sales conversion and consistently achieve retail excellence.
By using YOOBIC, we have our store associates in Shanghai giving tips and engaging with our store associates in Paris. We truly believe this creates a sense of belonging and being part of a greater community."
When it came to the experience of their store employees, GANT were experiencing 3 main challenges:
YOOBIC is very user-friendly and really reminds store teams of social media, which they’re very accustomed to navigating. So questions around where to find information, how to navigate around the tool and all of those types of support questions have almost disappeared.”
With YOOBIC, GANT centralized all information sharing between stores, regional teams and HQ, established a global digital community of employees and embedded learning into their store teams’ working day.