100-percent-lp-customer

standardized visual merchandising
processes across all stores worldwide

170HOURS-lp-customer
hours saved on VM campaign
analysis per year
VISIBILITY-lp-customer

Real-time visibility for HQ into
store compliance globally

Industry: Fashion

Company size: 1,200 stores

Use cases:

  • Task Management

Main challenges:

  • Communication via email and Whatsapp wasn’t clear or efficient store teams
  • Lack of visibility meant Lacoste wasn’t able to be as reactive or agile to challenges as they wanted to be

About Lacoste

Lacoste has been inspiring and cultivating fashion trends since 1933. Founded by French tennis legend René Lacoste, Lacoste has built a global reputation by fusing elegance and the sporting values of high standards, fair play and daring into their designs. A trailblazer in the retail sphere, Lacoste shows no signs of slowing down as sales have grown by 42% since 2016.  Their success is built on a philosophy of inclusive, high-quality fashion which empowers both customers and employees.

Start empowering your frontline teams with YOOBIC today

For iconic fashion retailer Lacoste,  flawless in-store experience is critical to brand image. However, with 1,200 boutiques across 39 counties, maintaining a consistent customer experience across locations was a challenge.

Lacoste was looking for a mobile platform that would streamline processes and allow HQ to have a clear line of sight into store compliance.

Partnering with YOOBIC has allowed Lacoste to ensure uniformity in store presentation and customer experience in every one of their boutiques across the world. 

When there is a best practice, we want to be able to implement it very quickly so thanks to YOOBIC, we are able to implement those best practices in front of our eyes. Before, this was taking too much time and this was not permitting us to be as reactive as what we need to be in the retail industry."

Olivier-Bamberger- headshot

Olivier Bamberger
Retail and VM Director at Lacoste UK

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Challenges

Lacoste’s store associates are empowered to represent the brand values of high standards and self-expression, but 3 main challenges were limiting how efficiently they could work:

  • Using outdated platforms for task management like email and Whatsapp meant that instructions and expectations were not always clear.

  • It could take a long time to receive feedback on whether tasks had been correctly completed.

  • HQ had limited visibility into store compliance.

After exploring the market thoroughly, Lacoste chose YOOBIC to help them achieve their goal of seamless and consistent operations within every store.

YOOBIC is an easy, straight forward process."

Gladys Richard, Store Manager

The YOOBIC Solution

Lacoste worked with YOOBIC to create one mobile-first platform to unify task management across every store.

Stores are sent ‘Missions’ each day, indicating priorities and detailing tasks to be carried out. Instructions include pictures, videos and checklists to make directions crystal clear, make tasks more efficient and the knowledge that their work is meeting brand standards.

After completing a task, employees take a photo and submit it to HQ for approval. HQ teams are automatically notified and able to add comments and annotate the image to give store teams immediate feedback, creating a clear line of sight into store compliance.

Streamlining tasks and feedback means that HQ can ensure a consistent, high-quality customer experience across the entire global store network and be reactive to new information.

 

Results

  • Standard VM process implemented across all stores globally

  • Clear visibility into store compliance across all locations

  • 2.5 hours of time saved per campaign at the regional level

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