Retail and hospitality teams are at the heart of our community, it’s not a business like any other. I share this passion for these industries with you, and many talented people out there.

I created YOOBIC eight years ago with my two brothers because we realized that although frontline teams represented 80% of workers, only 1% of IT investments were directed to them. A huge contradiction we wanted to help retail and hospitality organizations address.

Since then, the pandemic hit, putting the spotlight on frontline workers and bringing major digital transformation initiatives to the retail industry. Frontline teams were called “heroes,” and rightly so, but what is left of this sentiment now? Are we doing more than paying lip service to frontline teams?

When speaking to these organizations today, it is encouraging to notice that frontline teams’ enablement and engagement are high on the agenda. Times have changed, quoting one leaders’ punchline that hit home with me, “The days where the cash register was the most advanced tech in a store are over.”