YOOBIC Acquires SimpliField, Creating Global Powerhouse to Supercharge Retail Store Operations Worldwide
SimpliField’s prestigious brand portfolio includes the world’s top global luxury goods conglomerate, leading beauty and cosmetics brands, and premier quick-service restaurant chains, expanding YOOBIC’s global leadership.
Paris, France — April 15, 2025 — YOOBIC, the leading store operations platform for frontline retail teams, today announced its acquisition of SimpliField (french company), a leading mobile platform for retail performance and operations. The move strengthens YOOBIC’s global leadership by uniting two innovators at the forefront of retail transformation.
YOOBIC was founded 11 years ago by three French brothers, alumni of École Centrale Paris, who have been building technology together for over 25 years. Their unique bond, entrepreneurial spirit, and deep industry expertise laid the foundation for YOOBIC’s mission to revolutionize the way frontline teams work.
SimpliField’s impressive roster of global brands joins YOOBIC’s rapidly growing customer base of more than 350 global retailers. Together, the companies will deliver a next-generation frontline experience, purpose-built for the complex demands of modern retail.
This strategic consolidation comes at a time when retailers are under intense pressure to modernize store operations and enhance the associate experience. According to Deloitte’s 2025 Retail Outlook, 69% of retail CIOs plan to increase investment in frontline store technology to support unified retail commerce, reduce attrition, and boost workforce resilience.
“With costs rising and customer expectations at an all-time high, retailers can’t afford to gamble on underpowered frontline teams,” said Fabrice Haiat, CEO of YOOBIC. “This is a make-or-break moment where efficiency, growth, and profitability are directly tied to the frontline’s success. Productivity isn’t just an advantage; it’s the bottom line. With SimpliField, we’re not just acquiring powerful technology, we’re gaining deep operational expertise and trusted relationships with some of the most iconic global brands. Together, we’re delivering the digital workplace that helps retailers move faster, execute sharper, and maximize every moment."
YOOBIC’s mobile-first platform tackles the very challenges retail leaders are racing to solve — empowering frontline employees with seamless task execution, communication, and training tools to drive engagement, productivity, and retention.
“Joining YOOBIC allows us to scale our mission faster and create even more impact for frontline teams,” said Georgeta Dumont, General Manager of SimpliField. “We share a common vision of a world where every store associate has the tools and insights to do their best work every day. Together, we can now deliver on that promise at a truly global scale.”
The acquisition positions YOOBIC to meet rising demands across a broad spectrum of retail segments — from luxury and beauty to grocery, QSR, and consumer goods — helping brands improve execution, close the loop between HQ and the field, and unlock powerful insights from frontline operations.
About YOOBIC
YOOBIC is the leading store operations platform for frontline retail teams. Our mobile app gives retail leaders and store associates the tools they need to execute, communicate, and learn — all in one place. With streamlined communications, mobile learning, and digitised task management, YOOBIC drives productivity, agility, and operational consistency while dramatically improving the frontline employee experience. Over 350 retailers worldwide trust YOOBIC to gain real-time visibility into execution across locations and improve customer experience. YOOBIC investors include Insight Partners, Felix Capital and Highland Europe. Learn more at www.yoobic.com.
About SimpliField
SimpliField is a retail operations platform trusted by global leaders in luxury, beauty, fashion, and QSR. Its mobile-first solution streamlines communication, field reporting, and performance management, helping retailers close the gap between strategy and execution.