YOOBIC Selected by Morrisons to Transform Frontline Operations Across UK Stores

London, UK — 01 April, 2025 —YOOBIC, the leading store operations platform for frontline retail teams, announced it has been selected by Morrisons, one of the UK’s largest and most trusted grocery retailers, to power task management and communication across all Morrisons’ stores nationwide for their supermarket colleagues.

This strategic win further cements YOOBIC’s position as the go-to platform for the grocery sector and marks a major milestone in the company's mission to modernise the frontline employee experience at scale.

As part of this rollout, Morrisons will leverage YOOBIC’s all-in-one mobile platform to digitise store operations, streamline task execution, and improve real-time communication among frontline teams. The platform will play a central role in driving operational efficiency and enhancing performance across Morrisons' store network while empowering store colleagues with the tools they need to succeed in a fast-paced retail environment.

“This is a landmark partnership for YOOBIC and a strong validation of our leadership in the grocery market,” said Fabrice Haiat, CEO and Co-Founder of YOOBIC. “Morrisons is a household name in UK retail, and we are honored to support their journey toward a more efficient, connected, agile, and empowered frontline workforce. We’ve become the partner of choice for the world’s top grocery chains that want to improve efficiency in stores, powering top brands like Lidl, Carrefour, Food Lover’s Market, Pick n Pay. We are so proud to add Morrisons to that elite group.” 

Morrisons’ decision to adopt YOOBIC reflects a bold commitment to innovation and employee engagement. By equipping their colleagues with a cutting-edge digital workplace, Morrisons is creating a more efficient, consistent, and modern experience, both for colleagues and customers. 

YOOBIC supports more than 350 global retailers in transforming how frontline teams work, communicate, and grow. With this partnership, YOOBIC continues to lead the way in redefining grocery retail operations for the digital age. As UK retailers begin to feel the impact of rising operating costs, following the recent Budget changes that took effect from today (April 1^st), investing in operational efficiency and agility has never been more critical. By adopting YOOBIC’s platform, Morrisons is taking a proactive step to streamline its operations to accelerate growth and mitigate the pressure on profitability during this challenging period.

About YOOBIC

YOOBIC is an AI-powered frontline operations platform. Our mobile app gives retail leaders and frontline teams the performance tools they need to communicate, learn, and work - all in one place. With streamlined communications, mobile learning, and digitised task management, YOOBIC drives productivity and operational excellence while drastically improving the frontline employee working experience. Over 350 companies worldwide, including Boots, Pret, Home Bargains, Lidl, Watches of Switzerland, Lacoste, Lidl, Mattress Firm, Michaels, Puma, and Vans, trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve customer experience. To learn more about YOOBIC, visit www.yoobic.com.