Iconic footwear brand deploys cutting-edge software in 168 stores.
Photo from Johnston & Murphy Instagram
NEW YORK, Dec. 7, 2021 /PRNewswire/ -- Johnston & Murphy, the legendary Americanfootwear brand established in 1850, has adopted YOOBIC’s all-in-one digital workplace platformacross its 168 company-owned retail locations. The move will allow Johnston & Murphy (J&M)to modernize operations, improve employee experience using state-of-the-art digital technology,and deliver stellar customer experiences across its entire retail footprint.
A division of Genesco Inc., Johnston & Murphy had previously relied on mass emails andlengthy PDFs to communicate with employees. After implementing YOOBIC companywide injust three months, the iconic shoemaker will now use YOOBIC’s purpose-built app to managetwo-way communication, keep track of tasks, and empower its hundreds of associates toprovide best-in-class customer service.
One key advantage: the YOOBIC platform will support Johnston & Murphy’s dazzling visualmerchandising, helping to protect the company’s storied brand. By packaging merchandisinginstructions in easy-to-access videos and bite-size content, the YOOBIC app enables Johnston& Murphy associates to quickly access the information they need, take pictures of displays forreporting purposes, and receive real-time updates as campaigns or promotions change acrossthe course of their workday.
Store supervisors and managers based at corporate offices can also provide targeted directivesto specific categories of associates, ensuring that teams get the guidance they need withoutbeing distracted by irrelevant content. That’s especially important during the COVID-19pandemic, since it enables managers to provide up-to-date information about safety andsanitation policies that are continuously evolving from one location to the next.
Using a streamlined mobile interface, YOOBIC also enables information to flow in real-time fromstore associates back to regional teams and corporate offices, with clear performance trackingand effortless data-driven reporting. Underperforming stores can be flagged promptly, andfindings from store visits can easily be shared both with store managers and with corporateoffices to drive compliance and promote continuous improvement.
“At Johnston & Murphy, we’re proud of our brand history and we want our retail associates tobecome part of the legend. That starts with prioritizing our retail associates, and empoweringthem to become ambassadors for the Johnston & Murphy brand and deliver unrivaledexperiences wherever customers meet us,” said Heather Marsh, VP of Customer Experience atJohnston & Murphy.“Johnston & Murphy is a beloved American brand, and we’re thrilled to be helping them tocontinue delivering amazing experiences and live up to their legend in the modern era,” saidYOOBIC CEO Fabrice Haiat. “By investing in its employees and giving them cutting-edgemobile tools, Johnston & Murphy is building out the retail infrastructure needed to drivecontinuing success for many decades to come.”
About YOOBICYOOBIC is an all-in-one digital workplace for frontline teams. Our mobile app gives businessleaders and frontline teams the performance tools they need to work, learn and communicate -all in one place. With digitized task management, streamlined communications and mobilelearning, YOOBIC drives operational excellence while drastically improving the frontlineemployee working experience. 200+ global brands including Boots, Burgerfi, Lancôme, Lacoste,Logitech, Peloton, Puma, Vans and Sanofi trust YOOBIC solutions to improve operationalconsistency and agility, get real-time visibility into multi-location business execution, andimprove their customer experience. To learn more about YOOBIC visit www.yoobic.com orfollow us on LinkedIn.
About Johnston & MurphyA division of Nashville-based Genesco Inc., Johnston & Murphy is an iconic American brandwith a rich heritage that inspires its design aesthetic. Johnston & Murphy offers moderninterpretations of classic styles to men and women who appreciate beautiful and functionalproducts made with premium materials, great craftsmanship and enduring quality. Founded in1850 and headquartered in Nashville, Tennessee, Johnston & Murphy products are available inmore than 2,000 global retail and wholesale locations and at johnstonmurphy.com.