Webinar On-Demand

The New Retail Standard:

How Frontline Team Management Must Change to Future-Proof Your Retail Organization

Featuring Forrester_black-1-1


About this webinar

Economic uncertainty, inflation, shifting shopper habits, evolving employee expectations… Changes have come fast for retail and hospitality in the post-pandemic landscape.

Some leaders are adapting to meet the challenges of this complex, new consumer paradigm.

Others are stuck firmly in the status quo and at risk of becoming irrelevant.

How often have we witnessed an established industry leader's unwavering commitment to its existing operational framework lead to its eventual downfall?

What are the critical factors of change management that differentiate the most successful retailers? Let's talk about it!

If enterprise retailers want to build a business that is future-proof, their omnichannel strategy must place the frontline employee experience at the core — and the time to do it is now.

💡 What you'll learn: 

  • Strategies for future-proofing your frontline operations

  • The role employee experience can play to improve customer experience amid changing consumer habits

  • Why the most successful retailers place the store at the core of their omnichannel strategy

  • The rising view of frontline teams as knowledge workers

Guest Speakers


Sucharita Kodali, VP, Principal Analyst, Forrester

Sucharita serves digital business strategy professionals. She is an expert in e-commerce, omnichannel commerce, consumer behavior, and trends in the retail and consumer goods space.


Ron Thurston, Host of the Retail in America podcast and Co-Founder of OSSY

Ron Thurston is a highly accomplished retail leadership executive, founder, board advisor, podcast host, and Amazon Bestselling Author of Retail Pride with extensive experience leading retail operations for America's most prominent brands. 


Daniel Binder, Senior Advisor, Non-Executive Board member and former Senior Executive at DFS (LVMH group) and Macy's

Daniel has 35+ years of global retail expertise creating high-performing teams with intense focus on organizational design, business process improvement, bottom-line benefits and change management



Estee Woods

Senior Director of Product Marketing at YOOBIC

As the head of product marketing for YOOBIC, Estee Woods gets to work with the most innovative enterprise retailer across the globe. With over 20 years in the industry and a passion for marketing, Estee is proud to continue to make retail careers attractive and highlight the ever-changing technology landscape.


YOOBIC is an all-in-one Frontline Employee Experience Platform. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work - all in one place.

350+ companies around the world including Lidl, Rituals, Boots, Casino Group, Lacoste and Carrefour trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve their customer experience.

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