100percent-burgerfi
Adoption rate of the YOOBIC
platform across corporate-owned
and franchised restaurants
safety-burgerfi
Enhanced safety procedures
across all locations
105000-burgerfi
Minutes of training and 47,000
courses completed in just 6 months

Industry: Restaurants

Company size: 130+ locations

Use cases:

  • Mobile Learning
  • Communication
  • Task Management

Main challenges:

  • Low adoption rates of internal communications and training platforms by frontline employees
  • Training that wasn’t scaling with the rest of the organization

About BurgerFi

BurgerFi is the go-to burger restaurant for good times and great food. Since 2011, BurgerFi has been opening restaurants and partnering with new franchisees at a sizzling pace, scaling to more than 130 locations across the U.S. and beyond in just 8 years. Their secret lies in their focus on high quality, all-natural ingredients and providing guests and employees alike with an incredible experience.

Start empowering your frontline teams with YOOBIC today

BurgerFi was looking for a unified internal communications and team training platform that would support the rapid scaling of their restaurant network. After partnering with YOOBIC, frontline employees are more engaged and training is now something they actually look forward to.

Despite the challenges COVID-19 has created for the restaurant industry, BurgerFi is opening more locations and team members are delighting customers across the country.

Training, learning and development is at the core of everything that we do at BurgerFi. We needed to make sure that we had the infrastructure and technology in place that would help us support our learning and development goals. We realized that if we wanted to be ready for the next phase of growth, we needed a new platform."

kevin-cooper-2

Kevin Cooper
Director of Leadership and Development at BurgerFi

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Challenges

Frontline employees are at the heart of everything BurgerFi does, but 2 main challenges were holding the organization back from scaling as quickly as customers demanded it:

  • Low adoption rates of platforms already being used by frontline employees.
  • Learning and development tools that weren’t keeping up with BurgerFi’s need for scalable training. Their LMS wasn’t user friendly and the L&D team couldn’t create and scale training content as quickly as employees needed it.

It was also important to BurgerFi’s Restaurant Support team to find a vendor that would bring best practices and continuous product improvements to the table.

After an in-depth analysis of the market, BurgerFi chose YOOBIC to help them achieve their growth goal of opening 59 new restaurants by 2021.

If people aren’t using the platforms you already have, that’s an important story to take a hard look at."

Kevin Cooper, Director of Leadership and Development at BurgerFi

The YOOBIC Solution

With YOOBIC, BurgerFi centralized all internal communications and team training in one mobile-first platform, branded as Fido — BurgerFi’s cute canine mascot for learning and development.

Company updates, news, employees shoutouts, photos, videos and success stories now live in an interactive company newsfeed.

All training content has been transformed into bite-sized mobile microlearning courses, which can be created and pushed out at scale to form personalized learning paths.

The basic learning analytics BurgerFi’s learning and development teams previously struggled with have been replaced with real-time, intuitive and granular dashboards.

 

Results

  • 100% adoption rate of the YOOBIC platform across corporate-owned and franchised restaurants
  • Increased safety through enhanced procedures across all locations
  • 105,000 minutes of training and 47,000 courses completed in just 6 months
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